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Analysis and perspectives on distribution governance, digital business, marketplaces, omnichannel strategy and leadership.
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Amazon Shop Direct: Who Controls Demand Beyond the Marketplace?
Amazon Shop Direct brings external retailers into product discovery. What it means for brands, data, service differentiation and…
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Online and Offline: Customers Do Not See Our Silos
Omnichannel success depends on shared targets, aligned incentives and clear leadership accountability—not technology alone.
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Amazon Vendor or Seller? A Business Model Decision
A leadership perspective on Amazon Vendor versus Seller: control, costs, operating capabilities and sustainable profitability.
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Grey Market: The Problem Does Not Start on the Marketplace
Why parallel distribution cannot be solved by chasing online listings: the commercial incentives and governance decisions behind it.