Pierpaolo Bironi — Omnichannel & eCommerce Executive

RESEARCH & EXECUTIVE PERSPECTIVES

White Papers

Research, practical frameworks and perspectives for better business decisions.


White paper cover

FEATURED PUBLICATION · 2026

The Economics of Digital Growth

Evaluating profitability, costs and sustainable eCommerce growth.

Revenue growth is not the same as value creation. A concise executive analysis of channel economics, profitability and the decisions behind sustainable digital growth.

Two illustrative scenarios, one decision framework and a visual summary to look beyond top-line growth.

PDF · 7 pages · IT / EN · Free download

The question behind the research

Does growing digital revenue necessarily mean creating more value?

Numerical scenarios are hypothetical and do not represent data from other companies.

COMPANION DOWNLOAD

Digital Growth — Executive One-Page Brief

Preview of the Digital Growth Executive Brief

A concise, landscape one-page reference: two economic scenarios, a growth quality matrix and four questions to guide executive decisions.


NEXT PUBLICATION · IN DEVELOPMENT

Digital Transformation & Decision-Making

Why digital transformation depends on decisions before technology.

An executive perspective on accountability, decision processes and the organizational ability to turn digital investments into measurable business outcomes.